Duck Head is a brand name for clothing and shoes in the United States. First registered as a trademark in the late 19th century, the name has been used by several different manufacturers and retailers of apparel, primarily in the southern United States. Duck Head apparel had a period of great popularity in the 1980s and early 1990s.
Video Duck Head
History
1865: Nashville, TN & The O'Bryan Brothers
Started in 1865 in Nashville, Tennessee by two brothers, George and Joe O'Bryan, the Duck Head brand has since lived through three major wars and survived to tell the tale. The O'Bryan Brothers had a simple idea: Use surplus U.S. Army tents left over from the Civil War to make pants. This heavy canvas material was known as "duck." George and Joe, both Civil War veterans and avid outdoorsmen, found the name of this fabric fortuitous and chose it for their company moniker. After a snafu at the Trademark and Registration OfficeU.S. Trademark Registration Office, they added the word "Head" and an iconic American brand name was hatched, complete with a mallard logo, naturally. The company operated into the late 20th century, producing work clothing such as overalls and denim jackets under the Duck Head brand. The designs were tough, durable, and comfortable. They translated seamlessly from work to play due to the quality materials and classic silhouettes. During WWII, Duck Head even outfitted more than 5 million of our brave troops.
1978: David Baseheart and Duck Head
In 1978, then-VP David Baseheart again took a chance on surplus fabric. In true O'Bryan Brothers entrepreneurial fashion, he bought 60,000 surplus yards of a light-colored cotton fabric from a local mill operator. Polyester was king; no one else wanted this khaki fabric known as "chino." He used an original pattern and applied the mallard logo to a bright yellow tag on the back of the pants. The product took off and Duck Head Chinos because a new wardrobe staple. Throughout the late 1990s, Duck Head Chinos were a standard in Southern fashion.
1989: Delta Woodside Industries
In 1989, the brand was purchased by Delta Woodside Industries in an attempt to create a national brand. The product line was expanded by adding woven and knit shirts, shorts, and women's clothing.
1990: Old Dominion Footwear
In the 1990s Old Dominion Footwear of Madison Heights, Virginia began producing Duck Head Shoes.
2001: Tropical Sportswear International
Tropical Sportswear International bought the Duck Head Apparel company in 2001, but went bankrupt in 2005.
2003: Goody's Family Clothing
In 2003, Goody's Family Clothing purchased rights to the Duck Head clothing brand and made it into a private label brand, sold exclusively at Goody's stores.
2009: Ross Sternheimer & Duck Head USA
Streambank LLC sold the brand at auction in 2009. The acquiring business established Duck Head USA, based in Richmond, Virginia, and announced plans to expand the Duck Head brand into a full line of men's, women's and children's apparel and accessories to be sold through various retailers.
2013: Prospect Brands
Prospect Brands LLC purchased the Duck Head brand from the Richmond Group and re-launched the brand out of downtown Greensboro, North Carolina.
2017: Present Day & Oxford Industries, Inc.
Today, Duck Head is owned by Lanier Apparel, a division of Oxford Industries and an international apparel design, sourcing, and marketing company. Their portfolio features a portfolio of owned lifestyle brands, consisting of Tommy Bahama, Lilly Pulitzer, and Southern Tide.
Maps Duck Head
The New Duck Head
Overview
The new Duck Head is always future-facing, drawing strength, growth, and inspiration from its deep roots in history. It has adapted to fit the lifestyle of the modern Duck Head man and woman. It's a modern interpretation born from classic inspiration. Duck Head is more than a clothing label. It's a mindset informed by heritage, a lifestyle seasoned by story.
New Logo
The new Duck Head logo embraces the past while looking to the future. It was inspired by the original button design trademarked by the O'Bryan brothers in 1906. It's a modern yet elegant take on a classic and historic design. The cross-hatched style of the mallard within the logo denotes the quality, craftsmanship, and a handmade approach to the Duck Head tradition.
Tagline
Authentic by Design. Cultured in Style.
The Duck Head Chino
The last 20 years have firmly solidified the chino as the pant of choice for the working man, for good reason. First, they're comfortable. They're also extremely versatile, particularly for the man who rarely finds himself in a suit. The chino gets its name from the cloth it's made of: a lightweight cotton twill fabric, originally designed for British and French military uniforms. It made its way into the wardrobes of the working civilian at the turn of the 20th century, eventually becoming a favorite with male style icons. Some articles of clothing are truly foundational and essential for any wardrobe, with a place in every closet regardless of age, vocation, lifestyle, or personal aesthetic. For a piece of clothing to make the Duck Head Essentials list is quite a big deal, not a qualification we take lightly, but the chino has earned its place. Its versatility and durability is priceless. If you could only pick one pair of pants for the rest of your life, the Duck Head Chino would be the perfect choice.
The Duck Head Iconic Capsule Collection
Duck Head now offers a purposeful collection of quintessential products for the everyday man. The team developed and used truly unique textiles and trims so that each product is first in its class and can stand the test of time, just like the brand itself. These products include a Short Sleeve Polo, a Short Sleeve Pocket Crewneck T-Shirt, Short Sleeve Graphic T-Shirt, Long Sleeve Graphic T-Shirt, Woven Shirts, and a Long Sleeve Crewneck Pullover.
References
External Links
- DuckHead.com
Source of the article : Wikipedia
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