Mossy Oak

src: www.planetbuff.com

Mossy Oak is a West Point, Mississippi-based branded camouflage and outdoor lifestyle company founded by Toxey Haas in 1986. Mossy Oak is owned and operated by its parent company Haas Outdoors, Inc.

Video Mossy Oak

History

Haas, an avid outdoorsman, gained inspiration from the natural twigs, leaves, and dirt in the woods. He named it Mossy Oak, gathered up a handful and decided to find someone who could print a fabric resembling this. Crystal Springs Print Works in Georgia printed his first pattern, making an exception to their usual 10,000 yard fabric minimum, as Haas only had enough money for 800 yards.

In 2000, the apparel operations for Haas Outdoors, Inc. were acquired by the Russell Brands for an undisclosed amount. This became known as the Mossy Oak Apparel Company.

BioLogic

Haas, along with wildlife biologist Grant Woods, cofounded BioLogic in 1999. Woods spent years researching the feeding habits of wildlife, including visits with research scientists and deer farmers in New Zealand studying their production methods.